Blackberry-maker
Research in Motion (RIM)
which recently cut prices
of some of its smartphone
devices expects this move
to boost its sales by about 25-30 % in a competitive
Indian handset market.
The troubled Waterloo-
Canada based mobile
handset maker, which is
struggling to compete internationally with
Apple’s iphone and
Android-
basedsmartphones ,
considers India as one of
focus markets where lowering prices will help it
reach more customers.
Sunil Dutt, MD, RIM
India who took over the
company just a few months
back said in an exclusive chat with TOI that more
price cuts could not be
ruled out as the brand gets
the benefit of economies of
scale through increased
sales. However,leaders in the smartphone market –
Samsung and Nokia – said
they are not looking to
slash prices and will
instead focus on
broadening their product portfolios.
“The objective is to reach
out to more consumers and
therefore make our
devices affordable for
both the consumer segment as well as for our
enterprise customers,”
Dutt said.
Tech News by Shariq Kazi 